Inertia

According to comparethemarket.com, 59% of Britons have failed to shop around for a better deal over the past two years, which is costing customers up to £235 a year on average.
Concerns about time (10%), confusion (9%) and the worry of being over charged during the switch process (13%) are amongst the greatest fears preventing consumers from changing.
The research revealed that an energy switching guarantee could encourage more than in four (27%) Britons to switch and save.
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On the topic of inertia...is food labelling failing?

Why is this so successful?