An undercover BBC investigation has revealed Tesco customers are being overcharged on multi-buy promotions.
A reporter for BBC Inside Out West Midlands, who secretly filmed inside 50 Tesco stores around the country, found discounted prices were not applied at 33 of them.
Money-off promotions were marked on the shelf, but the full cost of individual items was charged at the tills because the offers were out of date.
Tesco said it would be double checking price labels at all its stores as a result of the investigation. The company runs more than 3,500 stores across the UK.
Questions
1. Why might the impact of this story be greater than it first appears?
2. How might other supermarkets respond?
3. Why might this draw comparisons with Poundland?
