Almond milk, e-cigarettes and avocados enjoyed the biggest surge in demand among UK shoppers last year, as a trend toward healthy eating gathered pace, according to one research firm.
Figures from data provider IRI, which specialises in helping
retailers to understand consumer demand, £62m was spent on almond milk
in 2016, a 32 per cent increase on the previous year.
Sales of e-cigarettes rose by 30.1 per cent to £81m and sales of avocado added 28.3 per cent to a whopping £187m.
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