It’s enough to make Jared Brown spill his drink. The co-founder and master distiller behind Sipsmith,
the micro-distillery in the vanguard of the craft gin movement in the
UK, is contemplating the possibility of graphic warning photographs and
plain packaging appearing on bottles of alcohol, akin to the restrictions on tobacco that assume full force in May.
“Are they considering similar labels for bacon? Fish and chips?
Crisps?” he demands. “It’s an absurdity. It will crush the craft side of
the industry. It will shift the business back to the industrial
producers, who will be very happy to move people back to mass-produced
drinks. If something like this comes through we won’t be able to weather
it.”
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