When it comes to promotions for your ecommerce store, how can you be sure you’re getting it right? Do you struggle for ideas on what you should do and when? We’ve put together a list of 10 popular sales promos to help steer you in the right direction…
1. Discounted products
Adding a discount to your products is possibly the most popular type of promotion. Customers love to grab a bargain, so it makes sense to offer discounts every now and then. When it comes to deciding the way you choose to promote - % vs $ - think about what will look more attractive to the buyer. Always consider your bottom line and be sure to not constantly have a sale, as people will just come to expect this as the norm.
- Make sure your discount is attractive
- Consider your bottom line
- Don’t do it too often
2. Free Shipping/Free Returns
According to this WalkerSands infographic, 80% of consumers would be more tempted to buy from Amazon if they were offered free shipping. 66% would buy if they were offered next-day delivery and 64% said they would buy if they were offered free returns. Free shipping and returns gives the customer a sense of security that they wont lose out if they wanted to send the product back.
If you are worried about your margins then you can always incorporate the shipping cost into your product, or think about offering free shipping when a customer spends over a certain amount.
- Free shipping/free returns creates customer security
- Makes it hassle free
- Incorporate shipping cost into your product
