Green & Black’s is launching its first UK chocolate bar that is neither organic nor Fairtrade-certified.
The move by the organic chocolate maker – owned by US food giant Mondelēz International, parent of Cadbury – is likely to further undermine the Fairtrademovement amid concerns about a proliferation of rival alternatives.
Founded in 1991 as a pioneering organic brand, Green & Black’s is famous for its Classic bars, which have “organic” displayed prominently on wrappers under the company’s logo. But the new Velvet Edition dark chocolate bars going on sale in UK supermarkets this month makes no claim to be organic.
