Secondary Research
Methods
- Census – provides information on all the households in the UK, updated every 10 years
- Internet – can provide a wealth of information however need to check validity of data
- Government statistics
- Books and journals
- Company reports
- MINTEL reports – these are often a good source of market information
Advantages
- Quick and easy
- Relatively cheap
Disadvantages
- May be out of date
- May not be relevant
