Marketing objectives set out what a business wants to achieve from its marketing activities. They need to be consistent with overall aims and objectives of the business. They also provide an important focus for the marketing team.
Marketing is “the process of identifying, anticipating (predicting) and satisfying customer needs profitably”.
Marketing objectives therefore need to be consistent with the purpose of marketing. They also need to be consistent with and support the overall corporate (business) objectives:
What makes a good marketing objective?
